The Magic Touch sets out to arm the sign industry

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  • Sign7news Sign7news
  • 274 media
  • uploaded December 17, 2015

Jim Nicol, managing director of The Magic Touch, gave an exclusive interview to Sign7 News, laying out the strengths of the firm's machine and materials portfolio. Nicol was also strident about the need for sign-makers and printers to embrace change and convince their customers about the value of promotional merchandising

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